Customer Opinion
C2S Technologies worked with Microsoft to solve client problem in three approaches
Summary
C2S Analytics team helped an IT giant Microsoft proactively to identity people opinion during holiday season to figure it out what people are talking about Microsoft in social media with respect to their products, customer satisfaction and dissatisfaction. They also enabled Microsoft to get people sentiments from various segmentation. This analytics included text mining, opinion mining, and sentiment subjectivity vs objectivity.
Challenge
Microsoft wants to read social media data to figure it out how they have been spoken out in social media regarding their recently launched products and offerings during holiday season or during the launch of new product. This is the long-term business objectives goal for every year. Though the long-term objectivities were clear, but there is no analytics platform to solve these problem on need basis insights and live analytics.
Approach
C2S Technologies worked with Microsoft to solve client problem in three approaches.
Enabled Capabilities
Enabled Social Media Analytics to evaluate people opinion during holiday shopping and correlations.
Customer Snapshot
Impact Created
Recommended Microsoft to customize products offerings, returns and customer opinion.
Outcome
Over the last three years the program has been successfully rolled out and has been recognized by customer and has been rated 4.6 stars out of 5 for our successful deliverables.
Customer was able to customize product offerings before new product roll out.
